On September 8, 2013 (JST), at the International Olympic Committee (IOC) Session in Buenos Aires, Argentina, Tokyo was elected as the host city of the Olympic and Paralympic Games Tokyo 2020. That was 2,875 days ago - a number inflated by significant changes in plans caused by the COVID-19 pandemic. This long wait is about to end - on July 23, the Tokyo 2020 Games finally go ahead. Firmly believing in the Olympic vision of achieving world peace through sports, Panasonic has been an active Worldwide Olympic Partner since 1987 and a Worldwide Paralympic Partner since 2014.
What Does “Sharing the Passion” Mean?
Panasonic’s support for the Olympic and Paralympic Games is exemplified through its slogan “Sharing the Passion.” This is seen in the passion displayed by the athlete and Olympic and Paralympic Games supporters of the Olympic Games as they work towards their dreams, spreading courage and hope while inspiring the world to better society. In short, “Sharing the Passion” is meant to motivate us to do good.
Helping to convey images of athletes chasing their dreams and the passion of Olympic and Paralympic Games supporters, Panasonic’s mission is to move and inspire the world by spreading the amazing power of sports across the globe. It’s an important mission that Panasonic will continue to work towards.
Though delayed for a year because of COVID-19, the first Olympic Games to be held in Tokyo in 57 years is finally about to commence.
With the sincerest gratitude to all the people who make the Games possible, Panasonic will keep working to spread passion and inspiration to people across the world as well as tackle social problems in pursuit of a better world and lifestyle for all.