Panasonic Group’s
Human Capital Management
in 3 Minutes

No matter how excellent a business strategy may be, its execution relies on people. The results are greatly influenced by individual’s behavior and the organization culture. We would like to share our vision for realizing “an ideal society with affluence both in matter and mind,” including our reasons and ongoing efforts moving toward the future.

We aim for a state in which each employee can UNLOCK their potential, as they continuously take challenges while maximizing their abilities and the strengths latent within them.

To further accelerate our business activities aimed at realizing “an ideal society with affluence both in matter and mind,” we believe it is essential for each company member to achieve this UNLOCK state and permeate this ideal throughout the entire Group’s culture. 

In annual surveys on approximately 150,000 global employees, we have been focusing on questions related to the specific categories of “employee engagement” (the willingness for voluntary contribution) and “employee enablement” (assignment of the right people in the right place, as well as creation of a comfortable working environment). The favorable response rates to these questions have shown a continuous upward trend because of our initiatives, including work style reforms.

While these results indicate a higher level than when compared with other Japanese companies, there are still areas where we fall short in comparison to the top companies on the global level. Upon analyzing the trends in these favorable response rates, we found that the two out of nine key questions have been stagnant in recent years.

Thus, we have established indicators to visualize our current situation and our future state to be. As the UNLOCK Indicators, we have set the favorable response rates to the two questions considered as challenging in the Employee Opinion Survey—“greater motivation with encouragement from the company or supervisors” and “no significant barriers to take on challenges.”

Our efforts have just begun to transform the company into one where each employee can UNLOCK their potential. Gradually, but steadily, signs of change are becoming evident across our Group.

The challenges we face are likely common issues shared by many Japanese companies. We believe that “If Panasonic changes and grows, society will also change and grow.” With this firm belief, we are committed to achieving “an ideal society with affluence both in matter and mind.”