Becoming customers‘ brand of choice through our Group
On April 1, 2022, we transitioned to a new group management system which we call the "operating company system." The Panasonic brand, of which we are very proud, serves as a link that connects each of the operating companies as we seek to enhance our expertise in every business area and increase our contributions in the eyes of our customers as part of our philosophy of "autonomous responsible management."
As a group that consists of valuable businesses that are indispensable to the development of society, we will continue to strive to become a brand that stays close to and is supported by society.
As the world rapidly becomes more digitized, the shape of the business world is also changing. There is now a need for more collaboration and co-creation between businesses and society that transcends the traditional relationship between companies and consumers. In order for Panasonic to continue being competitive in these new circumstances, we believe it is necessary to clarify what the Group's common purposes and aspirations are, and to share these with both our business partners and customers. One of the ways we are doing this is by conveying our purpose of "achieving an ideal society with affluence both in matter and mind," which was set forth by our founder Konosuke Matsushita, in an easy-to-understand way. To that end, we have adopted “Live Your Best”, as our brand slogan which expresses our purpose.
This slogan embodies our strong commitment that each and every one of our employees will strive to contribute to the “happiness” of our customers through the businesses and activities in which we participate.
We are committed to becoming a brand that stays close to and is supported by society by seriously taking the issues they face and those faced by society both today and in the future.
Panasonic Holdings Corporation
Panasonic GREEN IMPACT
We are working to reduce the huge amount of CO2 emissions associated with our business. We will make an impact on CO2 reduction in homes, towns, mobility and supply chain and accelerate towards carbon neutrality together with society.
Five Principles Regarding Brand Names
What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.
Panasonic Brand Identity
"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."
Panasonic Group Brand
We adopted our new "operating company system" to improve our competitiveness in all business areas and to better serve the needs of both our customers and society in general. Here we introduce the brands used by the Group as a whole, and by each operating company.
The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.
Panasonic discussed with brand ambassador, Naomi Osaka, to discover her thoughts on happiness.
Media that considers what we mean by an "ideal life" through questions and dialog. We ask a number of questions from different angles based on the "11 perspectives on future lifestyles."