Centered on our brand personality, we are committed to nurture meaningful and lasting connections with our customers—always with consistency, transparency, and a long-term view in mind.
Centered on our brand personality, we are committed to nurture meaningful and lasting connections with our customers—always with consistency, transparency, and a long-term view in mind.
Group Brand
What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.
"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."
We adopted our new "operating company system" to improve our competitiveness in all business areas and to better serve the needs of both our customers and society in general. Here we introduce the brands used by the Group as a whole, and by each operating company.
The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.
Looking to the Future Together, Nurturing Connections with Care.
Looking to the Future Together, Nurturing Connections with Care.
We aim to create a consistent brand experience through business contribution. The core of this is our brand personality.
To foster deeper trust with individuals holding diverse values, we will maintain our integrity across generations.
We sincerely engage with each individual, understand what they truly need, and serve as a guidepost to follow with the rich knowledge we have cultivated.
We envision a bold future and realize it through innovative ideas and technology.
This is the kind of brand Panasonic aspires to be.
Panasonic Holdings Corporation
Executive Officer, Group CCO
Shigeo Usui
We aim to create a consistent brand experience through business contribution. The core of this is our brand personality.
To foster deeper trust with individuals holding diverse values, we will maintain our integrity across generations.
We sincerely engage with each individual, understand what they truly need, and serve as a guidepost to follow with the rich knowledge we have cultivated.
We envision a bold future and realize it through innovative ideas and technology.
This is the kind of brand Panasonic aspires to be.
Panasonic Holdings Corporation
Executive Officer, Group CCO
Shigeo Usui
Brand Communication Activities
The Panasonic Group aims to achieve both a better life and a sustainable global environment, by creating impacts from actions that reduce our own CO2 emissions, contribute to avoiding CO2 emissions of society, and realize a circular economy.
We invite everyone into our showrooms, and participate in events and exhibitions to help people learn more about our products and various corporate activities.
We help deliver fun and excitement to everyone through our sponsorship activities.