Brand:Live Your Best Brand:Live Your Best

Brand:Live Your Best Brand:Live Your Best

Panasonic GREEN IMPACT

The Panasonic Group aims to achieve both a better life and a sustainable global environment, by creating impacts from actions that reduce our own CO2 emissions, contribute to avoiding CO2 emissions of society, and realize a circular economy.

Panasonic
Panasonic CONNECT
Panasonic AUTOMOTIVE
Panasonic ENERGY
Panasonic INDUSTRY

(Operating Company Brand)

Technics、KDK、BlueYonder、FICOSA、DELTA ENGINEERING、HUSSMANN、ADComms、CLEARVIEW Technics、KDK、BlueYonder、FICOSA、DELTA ENGINEERING、HUSSMANN、ADComms、CLEARVIEW

Five Principles Regarding Brand Names

What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.

Panasonic Brand Identity

"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."

Brand History

The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.

Special Contents

Ambassador's Voice

Panasonic discussed with brand ambassador, Naomi Osaka, to discover her thoughts on happiness.

q&d

Media that considers what we mean by an "ideal life" through questions and dialog. We ask a number of questions from different angles based on the "11 perspectives on future lifestyles."