Brand - Panasonic Holdings

Panasonic will continue to embrace new opportunities to do what we have done for over a century
– to enrich people’s lives at home and at work, and move society forward.

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Panasonic GREEN IMPACT

The Panasonic Group aims to achieve both a better life and a sustainable global environment, by creating impacts from actions that reduce our own CO₂ emissions, contribute to avoiding CO₂ emissions of society, and realize a circular economy.

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Panasonic Group Brands

Group Brand

Group brands represent the individuality and reliability of the Panasonic Group, and represent our corporate activities.

(Operating Company Brand)

* A business brand is a brand where a group entity adds text to the Panasonic logo to denote the industry in which it operates.

Independent Brand

Independent brands are brands that we use to promote the uniqueness of those businesses. Below are some examples:

Five Principles Regarding Brand Names

What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.

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Panasonic Brand Identity

"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."

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Brand History

The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.