Panasonic Group Brand Slogan
In an ever-changing world, we continued our efforts to make life
simpler, safer, healthier, more enjoyable, and more sustainable.
Efforts to help our customers live their best.
In an ever-changing world, we continued our efforts to make life simpler, safer, healthier, more enjoyable, and more sustainable.
Efforts to help our customers live their best.
Group Brand
Five Principles Regarding Brand Names
What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.
Panasonic Brand Identity
"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."
Panasonic Group Brands
We adopted our new "operating company system" to improve our competitiveness in all business areas and to better serve the needs of both our customers and society in general. Here we introduce the brands used by the Group as a whole, and by each operating company.
Brand History
The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.
Brand Communication Activities
Panasonic GREEN IMPACT
The Panasonic Group aims to achieve both a better life and a sustainable global environment, by creating impacts from actions that reduce our own CO2 emissions, contribute to avoiding CO2 emissions of society, and realize a circular economy.
Experiences and Exhibitions
We invite everyone into our showrooms, and participate in events and exhibitions to help people learn more about our products and various corporate activities.
Sponsorships and Sports
As a sponsor, we support sporting events and entertainment facilities. We help deliver fun and excitement to everyone through our sponsorship activities.