Becoming customers’ brand of choice through our Group
Panasonic is a brand with a long, distinguished history of improving peoples’ lives and contributing to the advancement of society. As our organization evolves, and we expand into new areas of business, this proud legacy continues to bind our various divisions and Operating Companies together with a shared sense of responsibility and purpose.
The rapid digitization of our world has resulted in a dramatic transformation of the business landscape and has fundamentally redefined the relationship between companies and their customers. Collaboration and co-creation are now essential for cultivating a bond of trust. Each Panasonic company is committed to maximizing our brand value through a commitment to excellence, transparency, and accountability to their customers and business partners.
Our Founder, Konosuke Matsushita, knew that true happiness was only attainable through a balance of physical well-being, material comfort, and peace-of-mind. This is why he dedicated his life to helping our customers live better lives, while also working to develop technology solutions that would move society forward. Each and every Panasonic employee is likewise committed to this mission. The brand slogan “Live Your Best” is the embodiment of this philosophy. And with our "Panasonic GREEN IMPACT" environmental vision we aim to work with our customers to create a more sustainable future by setting and achieving concrete goals that will help preserve the environment for future generations.
We will continue to strive to be a company that prioritizes our customers’ well-being, helping them to address the challenges in their lives, and working tirelessly for the advancement of society – both now and in the future.
Panasonic Holdings Corporation
Panasonic GREEN IMPACT
We are working to reduce the huge amount of CO2 emissions associated with our business. We will make an impact on CO2 reduction in homes, towns, mobility and supply chain and accelerate towards carbon neutrality together with society.
(Operating Company Brand)
Five Principles Regarding Brand Names
What does our brand mean to us? Here we introduce the Panasonic Group's basic approach to branding.
Panasonic Brand Identity
"Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world."
The Panasonic brand was first used in 1955 as the name for a speaker designed for exporting to overseas markets. It is now used as a Group brand for both our corporate identity and for our products and services.
Panasonic discussed with brand ambassador, Naomi Osaka, to discover her thoughts on happiness.
Media that considers what we mean by an "ideal life" through questions and dialog. We ask a number of questions from different angles based on the "11 perspectives on future lifestyles."