Our Founder’s Enduring Philosophy
- Develop People Before Making Products -

The founder of the Panasonic Group, Konosuke Matsushita, engaged in management based on the idea of developing people and making the most of their potential. With this traditional company concept in mind, we implement human capital management with an unwavering core of business management.

Turning Potential into Impact

The founder, Konosuke Matsushita, engaged in management based on the idea to "develop people before making products," placing emphasis on developing people and making the most of their potential. At the heart of this approach lies the philosophy: "I think of human beings as rough diamonds. Rough diamonds cast light after being polished, and that light may sparkle in different ways."

Photo: The Panasonic Group founder, Konosuke Matsushita

This belief, that every individual has inherent potential and can continue to grow through experience and challenges, is closely aligned with the modern concepts of human capital management and a growth mindset*. Our commitment to “UNLOCKing the potential of people and organizations” is also rooted in the philosophy of our founder.
Inheriting this DNA, we practice human capital management under our Basic Business Philosophy, UNLOCKing the potential of each individual, and translating it into strategic execution capabilities and business growth.

*growth mindset: the idea that our abilities do not stop but can keep growing through experience or challenges

Unwavering Core of Business Management

For corporate transformation, “core” is indispensable.
In Panasonic Group, the Basic Business Philosophy has been inherited as our core since its establishment by the founder Konosuke Matsushita. In 2022, the Philosophy was revised for the first time in about 60 years, with current trends and the environment in society and our business in consideration. This Philosophy is deeply rooted in our management, functioning as the guideline.

Practicing the Basic Business Philosophy


In the Panasonic Group, management is not solely the responsibility of top management. Each individual recognizes themselves as a responsible person and manager in their work, taking initiative and acting responsibly in accordance with the company’s policies. This is the fundamental concept of “employee entrepreneurship.” Furthermore, by harnessing the “collective wisdom” of all company members through “participative management,” we maximize the organization’s capabilities. Through these two pillars, we have been realizing autonomous responsible management.

We also believe that respecting diverse values and perspectives will lead to better decision-making and growth, which is why we promote Diversity, Equity & Inclusion (DEI) across the entire group.

This figure shows that the Panasonic Group's Autonomous Responsible Management is achieved by the two main elements. One is "Employee Entrepreneurship," where individuals take on bold challenges. The other is "Participative Management through Collective Wisdom," which has a workplace culture of collective wisdom.

Panasonic Leadership Principles(PLP)


Panasonic Leadership Principles (PLP) is a set of behavioral guidelines for each and every employee to follow in their efforts to put the Basic Business Philosophy into practice. Regardless of whether or not we are managers responsible for a team, each of us shall provide leadership for our own work. The PLP includes the principles such as Customer Focus, Strategic Thinking and Behavior, and Harmonizes Wisdom, which are important to practice our Philosophy.

Photo: The logo of the Panasonic Leadership Principles