Transformation in HR Function
(Utilization of AI)

"Transformation in HR Function (Utilization of AI)" is one of the Panasonic Group’s major transformative actions in human capital management alongside the other four key elements: “Human Resource Portfolio Transformation,” “Organization Culture Transformation,” “Develop & Appoint Transformational Leaders,” “Promotion of Diversity, Equity & Inclusion (DEI).” We are driving transformation across all areas of talent management by utilizing cutting-edge technologies.

Transformation in HR Function
Best Practices of AI Utilization

Transformation in HR Function

Transformation in HR Function is an initiative aligned with Panasonic Transformation (PX) that leverages AI and data to:

Enhance Employee Experience
Advance the Efficiency of Organizational and Talent Management
Improve and Leverage the Productivity of HR Functions

Through these efforts, we ‘UNLOCK’ the potential of every employee, strengthening organizational competitiveness and enhancing corporate value.

Enhance Employee
Experience

Create an environment where every employee can grow autonomously and pursue diverse career opportunities.

Advance the Efficiency of Organizational and Talent Management

Increase talent visibility by clarifying employee skills, enabling optimal talent placement and strategic workforce portfolio management.

Improve and Leverage the Productivity of HR Functions

Standardize and streamline HR-related operations to enhance productivity and elevate the strategic capabilities of HR functions.

Related Information:

Transformation in HR Function is an initiative linked to the “PX-7 Principles.” By actively utilizing standard system functionalities, we are able to minimize customized development, leading to Group-wide cost optimization of the HR systems.

Best Practices of AI Utilization

By leveraging generative AI, we are continuously developing new solutions that accelerate HR Transformation. Here, we introduce three key initiatives:

1. Enhance Employee Experience
2. Advance the Efficiency of Organizational and Talent Management
3. Improve and Leverage the Productivity of HR Functions

Enhance Employee Experience

Generative AI Support for Students’ Early Career Selection

AI Career Supporter, an interactive AI-powered service, recommends the most suitable internship programs based on students’ majors, interests, and behavioral characteristics. The service also provides guidance on career options and decision-making throughout the job search process.

Implementation and Results
Student usage among those scheduled to graduate in 2027 (May 2025 to March 2026): 3,392 users and 5,177 sessions.
Match rate of recommended programs: 87.7%.

Image: UI sample of "AI Career Supporter," showing how it recommends the most suitable application track through a conversation with the user.

Career Consultation Using Generative AI

A generative AI-powered career consultation tool for employees, designed to support our Internal Open Recruitment program, which is used by more than 3,400 employees annually. The tool helps visualize each employee’s values and career aspirations, supporting both in the areas of career consultation and position matching.

Implementation and Results
FY 2026 usage: 1,645 unique users and 2,632 sessions.

Image: UI sample of a generative AI career consultation tool, showing a user's values being articulated through conversation.

AI-Powered Internal Mobility System

We have introduced e-Matching, an internal talent matching program built on the internal mobility system by HRMOS, a generative AI-powered internal scouting platform. The system enables departments to review employee resumes, including work experience and skills registered in advance with the support of AI, and scout suitable talent for internal opportunities.

Implementation and Results
Introduced as of April 2026

Diagram: Internal scouting system workflow, showing employees registering resumes in a database, recruiting departments reviewing and scouting candidates, and employees applying for positions.

Support for Creating Career Development Plans for Successor Candidates

Generative AI supports the creation of Career Development Plans for successor candidates by analyzing each individual's strengths, career aspirations, and professional experience.

Implementation and Results
Pilot implementation has confirmed improvements in both the efficiency and quality of Career Development Plan creation.
Full-scale operation is scheduled to begin during FY 2027.

Advance the Efficiency of Organizational and Talent Management

AI-Powered Matching Prediction

Using data on employee attributes, experience, skills, performance evaluations, and other factors from high-performing employees across the Group, AI predicts each individual's suitability and potential for success in specific positions.

Implementation and Results
AI-Predicted Talent Success Rate: 88%

Image: UI sample of an AI-powered prediction tool to match employees for a position, showing scores for performance potential and similarity by position based on employees' skills and experience.

Improve and Leverage the Productivity of HR Functions

One-Stop HR Service

An AI-powered HR service available to approximately 70,000 employees in Japan. Through a centralized My Page portal, employees can access HR information, submit various requests, and make inquiries. By combining an AI chatbot, a “Metaverse“ platform, and human “Concierges”, the service provides comprehensive support through multiple channels.

Implementation and Results
FY 2026’s average monthly usage: 62,050 (+40% year over year)

Diagram: Overview of the One-Stop HR Service, consisting of My Page Portal, Virtual Agent, Metaverse, and Concierges functions.

Streamlining Secondment Procedures for Employees in Japan

Significant improvement in the efficiency of tasks related to secondments to domestic/overseas affiliates by utilizing multiple AI agents, including activities such as researching host company systems and coordinating secondment conditions between companies.

Implementation and Results
As a result of the demonstration experiment, a reduction of approximately 1,350 hours per year is expected in the workload related to secondments for around 1,600 intra-Group secondees in the Japan region.
Full-scale operations are scheduled within FY 2027.

Enhancing the Efficiency of HR Support for Secondees in North America

We developed and deployed a generative AI chatbot for HR support services for secondees in North America. By automatically handling HR-related inquiries, the chatbot delivers faster responses and enhances the overall support experience for secondees.

Implementation and Results
In the first three months following implementation in FY 2026, the AI handled approximately 700 inquiries from around 450 secondees.

Generative AI Training Specialized for HR Operations

To promote the effective use of generative AI in HR operations, we provide training for HR employees in Japan, covering topics ranging from the fundamentals of generative AI to practical applications in day-to-day HR work. The program incorporates hands-on exercises based on real business scenarios, helping participants apply what they learn directly to their work.

Implementation and Results
Since FY 2025, more than 1,600 employees have participated in the program.

Initiatives at North America to Enhance AI Literacy and Organizational Capabilities

A cross-functional team spanning HR, Legal, IT, Marketing, and other departments at Panasonic Corporation of North America promotes AI learning and adoption across the entire workforce. Through these efforts, the company has accelerated the integration of AI tools into everyday work, fostered a mindset shift among employees, and strengthened overall organizational capabilities.

Implementation and Results
Implemented in FY 2026
Annual employee utilization rate of AI tools: 96% (FY 2026)