More than 183,450 children around the world have participated in the KWN program since it first began in the U.S. in 1989. Panasonic lends video production equipment to schools for student video productions. Videos created by the students are submitted to an annual countries/regions awards contest, with prizes awarded in over ten different categories, including news, documentaries, dramas, commercials, etc.
In 2004, an international category was created in the contest for the first time, taking the competition global. In keeping with this growing number of participating countries/regions, the KWN Global Contest has been held annually since 2008. The Global Summit has been held in Tokyo for the winners from each country since 2017 with the aim of deepening cross-cultural exchanges and understanding of social issues. Since 2020, the Global Summit has been held online due to the COVID-19 pandemic, connecting participating schools from each country via a live stream from Tokyo.