Panasonic Holdings Corporation

Design Crafting a better Being

Our design philosophy is Future Craft.
Our role is to continue to create the future of lifestyle and societies along with the stories that will connect to our customers.

Our design philosophy is Future Craft.
Our role is to continue to create the future of lifestyle and societies along with the stories that will connect to our customers.

The Future of Panasonic Design

Photo: Shigeo Usui

The design philosophy, Future Craft is at the core of the basic concept of Panasonic Design.

"Craft" means creating something with grace, consideration, care, elaboration, and to pass this on to future generations.This philosophy is shared throughout the different businesses and areas we are active in. 

Always looking to the "Future" and creating carefully"Craft".

For the future we would like to be, we raise awareness with our customers, discover the real issues, guide them to the best solutions and deliver them with care. We think deeply about rich lives and happy societies, creating meaningful experiences and beautiful ways of being.

Executive Officer
Panasonic Holdings Corporation

Shigeo Usui

Design Philosophy “Future Craft”

“We create ambient solutions, That are always most appropriate for you.
By anticipating the behaviors of people.”
At Panasonic Design, we are committed to crafting a better Being

    Creativities of Panasonic Group

    Our design work covers a wide range of areas, including products, services, solutions, user experience, R&D, branding, communication and conception of the future.

    Our design work covers a wide range of areas, including products, services, solutions, user experience, R&D, branding, communication and conception of the future.
    Design organization

    Design Organization

    We Panasonic Group's design departments in each of its operating companies work in close cooperation with each other, and have expertise in their respective areas. Here is an introduction to the Group's design organization and its main bases.

      Projects

      Projects

      What can we, as a member of Panasonic Design, do to help our customers' lives, which are changing day by day? Here we introduce some of our activities through various products and projects.

          Panoramic view of public space. Lawn area, playground equipment, food and beverage stands, people and dogs engaged in activities, and greenery of trees. A bustling community enjoying a variety of activities.

          VISION UX

          We will continue to pursue new business opportunities by envisioning how we would like to be in 10 years, "A future where caring actions spread across the world – for ourselves, our loved ones, and the planet.“