History of Diversity Promotion

Photo: The Founder Konosuke Matsushita chatting with employees Photo: The Founder Konosuke Matsushita chatting with employees

1960s

1965

Became one of the first Japanese companies to introduce a five-day workweek.
Under the slogan of "one day study, one day rest," the concept of a five-day workweek (two-day weekend) became widespread within the company and played a major role in improving the work ethic and efficiency of employees.

Photo: Introducing the five-day workweek

1980s

1990s

2000s

2001

Established the Corporate Equal Partnership Division (Women’s Leap-Forward Div.) and started promoting women as part of our management policy.

Photo: Promoting women as part of management policy
2004

Worked to promote the appointment of women to managerial positions as part of our management strategy.

2005
2006

Established the e-Work Promotion Office. The e-Work program, including telecommuting, was launched company-wide to support work-life balance and improve productivity through ubiquitous IT-driven work styles.

Image: e-Work logo. e-Work, A Key to Global Excellence
2007
2009

Began displaying posters to raise awareness of diversity promotion at each workplace.

Image: Diversity promotion poster

2010s

2011

Appointed our first female executive officer.

Photo: The 8th Women's Networking Forum in Osaka The 8th Women's Networking Forum in Osaka

Established Diversity Promotion Month.

Image: Diversity Promotion Month posters Diversity Promotion Month posters

2012

Held the Company-wide Diversity Promotion Forum

Photo: Company-wide Diversity Promotion Forum Company-wide Diversity Promotion Forum

2013

Promoted various initiatives in line with the actual conditions at each workplace, such as business improvement activities and career support for employees on childcare leave.

2016

Established the Diversity and Organizational Development Promotion Office to reinforce our efforts in this area. We focused on further improving the management skills of organizational managers and revitalizing communication.

Image: work with Pride Gold 2016 logo
2017

Launched A Better Workstyle activities by undertaking reforms which make work rewarding with the recognition that employees' job satisfaction and growth are linked to Panasonic's growth.

Image: work with Pride Gold 2017 logo

2020s

2021
Image: DEI Policy logo. DIVERSITY, EQUITY, INCLUSION—DEI Policy

Held the 1st Group DEI Forum.

Photo: Group DEI Forum 2021. The moderator and five speakers are seated in the studio, with many faces of employees participating online on a large screen in the background.