History of Diversity Promotion

Photo: The Founder Konosuke Matsushita chatting with employees Photo: The Founder Konosuke Matsushita chatting with employees

1960s

1965

Became one of the first Japanese companies to introduce a five-day workweek.
Under the slogan of "one day study, one day rest," the concept of a five-day workweek (two-day weekend) became widespread within the company and played a major role in improving the work ethic and efficiency of employees.

Photo: Introducing the five-day workweek

1980s

1990s

1999

In accordance with amendments to the Equal Employment Opportunity Act, established initiatives to ensure equal partnership across the entire company, including the accelerated appointment of female employees.

2000s

2001

Established the Corporate Equal Partnership Division (Women’s Leap-Forward Division) and, identifying the need to create an organization where individuals can thrive regardless of their gender, age, nationality, or other attributes as a key management issue, promoted initiatives to encourage further female participation in management and their enhanced company life.

Held the first “Women’s Leap-Forward Forum” (Held continuously ever since under various names)

Photo: Promoting women as part of management policy
2004
2005

Appointed three female directors.

2006

Introduced the e-Work program, including initiatives such as telecommuting, in order to support a healthy work-life balance and improve productivity through ubiquitous IT-driven work styles.

Image: e-Work logo. e-Work, A Key to Global Excellence

Established Diversity Promotion Month.

Image: Diversity Promotion Month posters Diversity Promotion Month posters

2007

Began Career Stretch Seminars for female employees.

2010s

2010

Established the Global Diversity Policy.

2011

Began initiatives to foster accelerated and integrated interactions throughout the Group.

Appointed our first female executive officer.

Photo: The 8th Women's Networking Forum in Osaka The 8th Women's Networking Forum in Osaka

2014

Began management skill training aimed at strengthening organizational leaders’ ability to manage diverse human resources.

2016

Established the Diversity and Organizational Development Promotion Office to reinforce our efforts in this area. We focused on further improving the management skills of organizational managers and revitalizing communication.

Image: work with Pride Gold 2016 logo
2017

Launched A Better Workstyle activities by undertaking reforms which make work rewarding with the recognition that employees' job satisfaction and growth are linked to Panasonic's growth.

2020s

2021
Image: DEI Policy logo. DIVERSITY, EQUITY, INCLUSION—DEI Policy

(Previously the Company-wide Diversity Promotion Forum, currently renamed to the Group DEI Forum).

Photo: Group DEI Forum 2021. The moderator and five speakers are seated in the studio, with many faces of employees participating online on a large screen in the background.
2022

Photo: Third Meeting of the Group DEI Promotion Council Third Meeting of the Group DEI Promotion Council

2023
Image: work with Pride Gold 2023 logo

Photo: Awarding Ceremony of the ACE Award Awarding Ceremony of the ACE Award