Our Approach to Brand Protection

Image: The words ‘A World with Zero Fakes.’ Illustrations of people, the planet, and future society in the background.

By Protecting, We Create

We do not use counterfeit products. We don’t allow them to be manufactured.

This is our gift to the future that we can do today.

Protecting brands protects you and the world around us from danger and malice.

By ensuring the flow of technology around the world, we can create a reliable stream of innovation for the future.

Protection is a way of creating—connecting each and every action to our world and to the future.

These are our brand protection activities.
Through these efforts, we can deliver greater happiness to the world.

守ることで、創っていく。

模倣品を使わない。つくらせない。
それは、今を⽣きる私たちができる、未来への贈り物です。

ブランドを保護することは、
あなたと、あなたをとりまく世界を危険や悪意から守ること。

世界に技術を滑らかに巡らせることで、
未来に向かって、イノベーションの流れを⽣み出すということ。

それが私たちのブランド保護活動です。
そうやって、世界中に幸せを届けてまいります。

Image: If you don’t buy counterfeit products, you can help realize the following: First, ‘You with Zero Fakes’ – Your safety is ensured; second, ‘A World with Zero Fakes’ – Funds flow into research and development, not into criminal organizations, and environmental issues caused by counterfeit products are prevented; and third, ‘A Future with Zero Fakes’ – Knowledge can circulate smoothly and innovation can be supported all around the world. Complex social problems can be prevented from happening in the future.
Image: Importance of anti-counterfeiting measures. Customer safety is protected by preventing causes of fires, accidents, and injuries, as well as avoiding malfunctions and failures associated with counterfeit products. Business profits are protected by preventing the loss of sales opportunities, market price disruptions, and reductions in funds available for the research and development of new products. The brand’s value is protected by preventing damage to the brand image and loss of public trust. It helps the continuity of business activities (CSR) and social contributions, such as solving social problems and promoting intellectual property education (SDGs).