Environment: Strategic Resilience through Scenario Analysis
To verify the strategic resilience of our business, Panasonic Group initially analyzed their impacts of climate change risks and conducted a scenario analysis based on the result of the impact analysis.
In the course of the impact analysis, we listed every possible impact on our business from climate change or measures against climate change, and then identified the risks and opportunities brought by such impacts by Panasonic Group's major businesses. The following table lists risks and opportunities by business, and integrated results of the different impacts of climate change (Table 1).
Table1 Extracted Risks and Opportunities
Risks | Opportunities | |||
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Transitional risks | Policies/laws and regulations | Acceleration of carbon pricing | - Energy procurement costs increase. - Competition from low-carbon businesses intensifies toward carbon neutrality. |
- Energy procurement costs stabilize because of increased demand for renewable energy. - Businesses related to fuel cells, energy-saving products, solution services, and energy management expand. |
Accelerated shift to electric vehicles | - As more firms enter the automotive business, competition intensifies. - Increased demand for automotive batteries intensifies material procurement competition. - Higher cost of automotive batteries production reduces car business profitability and pressurize costs of components. |
- Electric vehicle-related markets expand. | ||
Reputation | Increased environmental awareness among consumers | - Insufficient environmental efforts and promotion lead to unsupported by consumers.. - Value shift from purchasing to leasing decreases sales. |
- Recognition as a sustainable company and of sustainable products attracts more customers. - Businesses related to low-carbon products, eco materials, and energy management expand. |
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Increased risk to reputation | - Insufficient efforts in decarbonization reduce business opportunities. | - Recognition of environmental technologies and products increases business opportunities. | ||
Technologies | Expansion of renewable energy usage | - Investment in facilities with renewable energy increases. | - Highly efficient solar cells open new markets. | |
Expansion of carbon-free power generation | - Production energy procurement costs increase. - Regional disparity of carbon-free power generation lead to review the strategies of production sites. |
- CO2 emissions reduction throughout product lifecycles encourages shift to electric vehicles leading to related market expansion. | ||
Spread of ZEH/ZEB | - Low-carbon products in housing equipment become mere commodities. | - Increased opportunities to provide energy management & total solution services through housing equipment and home appliances. - Demand for heat insulation materials increases. |
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Replacement with low-carbon products | - Increases development costs of lightweight and robust materials for competitive low-carbon products. | - Increases demand for materials that contribute to reduction of energy consumption. | ||
Streamlining of supply chain | - Expanded capital investment puts stress on balance sheet. | - Demand for energy management systems increase. - Lowered prices from reduced production costs increase sales. |
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Markets | Response to depletion of resources | - Delay in recycling and reuse technologies increases costs. - Resource recycling does not suit consumers'tastes. |
- Business models change to circular economy-based models. - Demand for recycled resources increases. |
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Physical risks | Chronic | Constant temperature rise | - Poor health of employees reduces productivity. - High energy consumption from excess usage of air conditioners puts off consumers. |
- Businesses related to healthcare, air conditioning and ventilation, energy management, housing, and cold chain expand. |
Acute | Physical risk management related to climate change | - Suspension of operations at our factories. - Negative impact on supply chain. |
- Demand for needs of resilient infrastructure increases. - Fuel cell business with resilience expands. - Disaster-resilient manufacturing by managing risks with BCPs. |
The following figure shows the impact analysis results of climate change risks (Figure 1) regarding the results of analyzed factors based on the identified risks and opportunities and analyzed impact on our businesses.
Figure 1 Impact Analysis of Climate Change Risks
We extracted "response to depletion of resources" and "prevention of global warming" from the climate change viewpoint and identified their materiality as factors that have an extremely high impact on our business. Setting these two factors as the axes of a matrix, we created four scenarios toward 2030 in the following quadrants (Figure 2). We defined a society in which global warming is prevented and response to depletion of resources is taken as 'the 1.5°C scenario', and a society in which global warming is advanced and resources are depleted as 'the 4°C scenario'.
Figure 2 Four Scenarios
The society named as a (A) Decarbonized Circular Society is equivalent to the 1.5°C scenario. If (A) continues to deplete resources, society becomes a (B) Low-Carbon Society with Mass Consumption. If (A) increases global warming, society becomes a (C) Fossil Fuel-Dependent Circular Society. Scenario (D) a Larger Entropy Society is equivalent to the 4°C scenario.
Fuller descriptions of each set of social conditions are given below.
Decarbonized Circular Society
●Impact on industries
Concurrent progress of legislation and technological innovation related to preventing global warming and creating a circular economy help to form a related infrastructure for a carbonneutral society and Circular Economy. This encourages investment in decarbonization in automotive and real estate industries, and advances the shift to business models that assume long-term use of goods in industries involved in the supply chain. It is also expected that not only products but also the construction of sustainable towns designed for carbon neutrality and Circular Economy will attract investment.
●Changes in customer value
Consumers: Eco-consciousness, cost reduction, ethical, on-demand usage, etc.
Corporations: Eco-consciousness, cost reduction (energy saving, asset-light approach, better fuel efficiency, etc.), effect and efficiency enhancement (maximization of customer value, i.e. better experience value, etc.).
Low-Carbon Society with Mass Consumption
●Impact on industries
Progress of carbon-related legislation (NEV/ZEV laws and ZEH/ZEB subsidy policies, etc.) and technological innovation (reduced cost of renewable energy and storage batteries, etc.) encourages standardization for decarbonization in the automotive and real estate industries and attracts investment. This helps the shift to electrification and a renewable energy infrastructure.
Adoption of renewable energy and hydrogen also expands.
●Changes in customer value
Consumers: Eco-consciousness, cost reduction (energy saving, better fuel efficiency, etc.).
Corporations: Eco-consciousness, energy saving and better fuel efficiency (downsizing, weight-reduction, high density and capacity, high efficiency, etc.).
Fossil Fuel-Dependent Circular Society
●Impact on industries
Progress in technological innovation of waste plastic and for a circular economy (data linkage, material recycling, etc.) and their related legislation eliminate waste in the supply chain and encourage a shift to a circular economy. Corporations involved in the supply chain (manufacturers, distributors, etc.) change their business models from sales and consumption-based models to those that assume long-term usage of goods, including leasing, sharing, and repair. Products made of recycled resources become mainstream backed up by the formation of waste collection networks and material recycling systems.
●Changes in customer value
Consumers: Eco-consciousness, ethical, on-demand usage, etc. Corporations: Effect and efficiency enhancement (maximization of customer value, i.e. better experience value, etc.), cost reduction (energy saving, asset-light approach, etc.).
Larger Entropy Society
●Impact on industries
Changes in rainfall amounts and patterns make it difficult to control the yield and quality of agricultural products. This encourages a shift to demand and supply matching consumption, which eliminates waste in distribution. Deterioration of living and working environment and increases in illness due to constant temperature rises expand demand for companies related to indoor environments and health (building, home appliances, healthcare, etc.). In response to the increase in natural disasters, investment in infrastructure resilience to maintain the supply chain will increase.
●Changes in customer value
Consumers: Lifeline stabilization and resilience enhancement, health.
Corporations: Productivity enhancement, demand and supply matching, supply chain resilience.
We can address the risks and opportunities corresponding to the above scenarios through any of our seven main operating companies shown below.
- Panasonic Corporation
(Home appliance business, Air quality and air conditioning business, Food distribution business,
Smart Energy System business, Electrical facility materials business) - Panasonic Automotive Systems Co., Ltd.
- Panasonic Connect Co., Ltd.
- Panasonic Energy Co., Ltd.
- Panasonic Industry Co., Ltd.
- Panasonic Entertainment & Communication Co., Ltd.
- Panasonic Housing Solutions Co., Ltd.
For each type of society, we have formulated strategies for our seven operating companies from the viewpoint of climate change. Some of the strategies are listed below, with the applicable society type indicated by the corresponding scenario from (A) to (D).
The total sales of the respective operating companies for fiscal 2024 are also shown as financial information.
1. Panasonic Corporation
Sales for fiscal 2024: 3,494.4 billion yen
1-1 Living Appliances and Solutions Company
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1-2 Heating & Ventilation A/C Company
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1-3 Cold Chain Solutions Company
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1-4 Electric Works Company
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1-5 Direct Control (Hydrogen Related Businesses)
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2. Panasonic Automotive System Co., Ltd.
Sales for fiscal 2024: 1,491.9 billion yen
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3. Panasonic Connect Co., Ltd.
Sales for fiscal 2024: 1,202.8 billion yen
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4. Panasonic Industry Co., Ltd.
Sales for fiscal 2024: 1,042.6 billion yen
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5. Panasonic Energy Co., Ltd.
Sales for fiscal 2024: 915.9 billion yen
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6. Panasonic Entertainment & Communication Co., Ltd.
Sales for fiscal 2024: 243.1 billion yen
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7. Panasonic Housing Solutions Co., Ltd.
Sales for fiscal 2024: 446.1 billion yen
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The scenario analysis found that either of the businesses in our group can respond to the situation even if any of the 4 scenarios of the societies is achieved. In other words, the analysis successfully verified the resilience of our business strategies. The analysis also helped us understand that we can contribute to building a sustainable society through our businesses. We continue our efforts to build the 1.5˚C world, represented by our society (A).