Act for EVERY LIFE
Biodiversity conservation for all

ACT-CAST “Protecting biodiversity” version

Q. Why is biodiversity important? Q. Why is biodiversity important?

A.Even living things that we don’t normally see are closely connected with our lives. A.Even living things that we don’t normally see are closely connected with our lives.

Created by the Panasonic Group based on “WWF Living Planet Report 2022: Building a Nature-Positive Society” Created by the Panasonic Group based on “WWF Living Planet Report 2022: Building a Nature-Positive Society”
Did you know? Approximately 70% of biodiversity has disappeared from the earth over the last 50 years or so. Did you know? Approximately 70% of biodiversity has disappeared from the earth over the last 50 years or so.

In just 50 years since 1970, animal populations have declined by an average of nearly 70%.

Most of this is thought to be caused by human activities, including deforestation.

The issue of biodiversity is not just someone else’s problem, it is one of the major social issues of our time.

If the bees disappeared, we might not be able to drink coffee or eat apples. If the bees disappeared, we might not be able to drink coffee or eat apples.

In fact, it is said that more than 75% of the world's major agricultural products are influenced by pollinators such as bees.

Losing just a single species could mean we would no longer be able to enjoy dessert apples, morning coffee, or vegetable salads.

Our lives are based on an exquisite balance
of an ecosystem.

Q. Why is biodiversity important? Q. Why is biodiversity important?

A.Even living creatures that we don’t normally see are closely connected with our lives. A.Even living creatures that we don’t normally see are closely connected with our lives.

Did you know? Approximately 70% of biodiversity has disappeared from the earth over the last 50 years or so. Did you know? Approximately 70% of biodiversity has disappeared from the earth over the last 50 years or so.
 『WWF 生きている地球レポート 2022―ネイチャー・ポジティブな社会を実現するために』をもとに、パナソニックグループが作成  『WWF 生きている地球レポート 2022―ネイチャー・ポジティブな社会を実現するために』をもとに、パナソニックグループが作成

In just 50 years since 1970, animal populations have declined by an average of nearly 70%.

Most of this is thought to be caused by human activities, including deforestation.

The issue of biodiversity is not just someone else’s problem, it is one of the major social issues of our time.

If the bees disappeared, we might not be able to drink coffee or eat apples. If the bees disappeared, we might not be able to drink coffee or eat apples.

In fact, it is said that more than 75% of the world’s major agricultural products crops are influenced by pollinators suchas bees.

Losing just a single species could mean we would no longer be able to enjoy dessert apples, morning coffee, or vegetable salads.

Our lives are based on an exquisite balance
of an ecosystem.

Q. First of all, what is biodiversity? Q. First of all, what is biodiversity?

A.A state in which all living things on earth, including animals, plants, and even E. coli and bacteria, are rich in variety. A.A state in which all living things on earth, including animals, plants, and even E. coli and bacteria, are rich in variety.

Biodiversity refers to the rich variety of all living things on earth, including animals, plants, and even E. coli and bacteria.

However, it does not simply mean that there are many types of plants and animals, but also refers to a complex and diverse ecosystem that includes the connections between living things that have been nurtured over a long history.

Let’s learn about the diversity of life on this earth and its current status.

① All living things are connected ① All living things are connected

All living things, no matter which species, cannot survive on their own.
All living things interact directly or indirectly with many other living things,
forming a magnificent circle of life.

Examples of different ways living things interact with each other

This is a relationship essential for each other to survive, like the bee that obtains flower nectar as food and the flower that sustains the species by having the bee carry its own pollen. This relationship is known as "mutualism".

A relationship in which one survives by unilaterally receiving benefits from other living things, such as the remora fish, which protects itself from predators by attaching itself to the shark's belly. This relationship is known as "commensalism".

② Various “diversity” ② Various “diversity”

Each living thing has its own individuality, and within this, there are various levels of diversity even when it comes to  biodiversity. The Convention on Biological Diversity states that there are three levels of diversity:

Things that can threaten biodiversity Things that can threaten biodiversity

The main cause of this loss of biodiversity is our involvement in the environment.
In the past, there has been a history of large-scale extinctions of living things such as dinosaurs, but it is said that the speed of extinction will increase by 1,000 to 10,000 times
if humans are involved.

To date, there are between 1.4 and 1.8 million species of wildlife that have been scientifically recognized and named. Including predicted unknown living things, the number of species is said to reach 10 million.

However, it is said that 0.01% to 0.1% of the total population becomes extinct each year.

Why does environmental destruction occur? Why does environmental destruction occur?

Q. What can happen if we do protect biodiversity? Q. What can happen if we do protect biodiversity?

A.We can continue to enjoy the various blessings of nature, such as countermeasures against climate change and disasters, advances in medical care and medicines, and employment opportunities. A.We can continue to enjoy the various blessings of nature, such as countermeasures against climate change and disasters, advances in medical care and medicines, and employment opportunities.

Q. What are familiar activities that lead to biodiversity conservation? Q. What are familiar activities that lead to biodiversity conservation?

A.The accumulation of small daily efforts in everyday life, such as saving water and electricity, eliminating leftover food, separating garbage, and using reusable bags, is the first step to protecting biodiversity. A.The accumulation of small daily efforts in everyday life, such as saving water and electricity, eliminating leftover food, separating garbage, and using reusable bags, is the first step to protecting biodiversity.

Daily actions (examples)

When shopping ・Buy food products certified as environmentally friendly (sustainable seafood, etc.) ・Use reusable bags ・Buy and use locally-made products ・Don’t buy products with excessive packaging and refuse excessive packaging ・Choose products that are closer to their expiration dates When shopping ・Buy food products certified as environmentally friendly (sustainable seafood, etc.) ・Use reusable bags ・Buy and use locally-made products ・Don’t buy products with excessive packaging and refuse excessive packaging ・Choose products that are closer to their expiration dates
When eating and drinking ・Don’t waste food ・Don’t use disposable tablewares ・Carry your own refillable bottle ・Eat environmentally friendly meals (soy-based meat, etc.) When eating and drinking ・Don’t waste food ・Don’t use disposable tablewares ・Carry your own refillable bottle ・Eat environmentally friendly meals (soy-based meat, etc.)
When using things ・Take care of the clothing you have and wear it for as long as possible ・Repair and mend items to extend their lifespan ・Conserve electricity and water ・Select and use products that are designed to conserve resources or recycled When using things ・Take care of the clothing you have and wear it for as long as possible ・Repair and mend items to extend their lifespan ・Conserve electricity and water ・Select and use products that are designed to conserve resources or recycled
When throwing things away ・Don’t litter ・Separate your trash carefully ・Compost food scraps with a composter or processor ・Be careful of domestic sewage When throwing things away ・Don’t litter ・Separate your trash carefully ・Compost food scraps with a composter or processor ・Be careful of domestic sewage
When on the move ・Walk, ride a bike, and use public transport ・When driving, drive in an environmentally friendly manner (avoid sudden acceleration and stops, etc.) ・When driving, carpool whenever possible When on the move ・Walk, ride a bike, and use public transport ・When driving, drive in an environmentally friendly manner (avoid sudden acceleration and stops, etc.) ・When driving, carpool whenever possible
When working and studying ・Wear Cool Biz and Warm Biz attire ・Don’t print things out unnecessarily ・Turn lights off, etc. when not in need ・Take part in environment-related study sessions and seminars ・Learn more about wildlife at zoos and botanical gardens When working and studying ・Wear Cool Biz and Warm Biz attire ・Don’t print things out unnecessarily ・Turn lights off, etc. when not in need ・Take part in environment-related study sessions and seminars ・Learn more about wildlife at zoos and botanical gardens
Other actions you can take ・Take part in environmental conservation activities (preservation and cleanup activities of mountain villages, forests, rivers, etc.,) ・Donate to environmental organizations and food banks ・Don’t abandon or release living things, and don’t bring in and spread non-native species ・TUse apps that help you preserve the environment in your daily life ・Support companies that work to protect the environment (through product purchases, ESG investments, etc.) Other actions you can take ・Take part in environmental conservation activities (preservation and cleanup activities of mountain villages, forests, rivers, etc.,) ・Donate to environmental organizations and food banks ・Don’t abandon or release living things, and don’t bring in and spread non-native species ・TUse apps that help you preserve the environment in your daily life ・Support companies that work to protect the environment (through product purchases, ESG investments, etc.)