In April 2011, the Panasonic Group launched the “Panasonic NPO/NGO Support Pro Bono Program” where teams of Panasonic employees apply their skills and knowledge to support NPOs and NGOs to develop their business, from improving communications to help establish a strong organizational structure.
A total of 364 employees have participated in pro bono activities to date, assisting 61 organizations with 65 projects including mid-term planning, preparation of marketing materials, and website restructuring. With a focus on NPOs and NGOs that have received assistance from the Panasonic NPO Support Fund for SDGs in the past, the program provides pro bono support to enhance business development and growth, and further promote solutions to social issues.