In terms of “Financial Capability,” we compared Terra Renaissance to four other non-profit organizations that do similar work. While Terra Renaissance has achieved exceptional growth rates and effectively operates its projects, it has become clear that it must secure its financial resources to ensure long-term viability. Additionally, we examined the financial structures of several non-profit organizations and classified them as “grant,” “balanced,” or “donation.” While Terra Renaissance is a “balanced” type with a healthy mix of grants, projects, membership fees, and donations, we discovered that despite a large number of lectures, 180 per year, it is unrelated to generating donations and membership fees.
In terms of “Promotion of Behavioral Change,” we used membership data to categorize “their motivations and reasons for joining” Terra Renaissance and discovered that more than half of them stemmed from “the lectures.”
We evaluated “Development of Human Resources Who Can Contribute to Peace Activities” by interviewing Terra Renaissance students, former and new interns, and the teachers who hosted the lectures. We examined the lectures as having a two-stage structure of delivering “talks to make people aware of reality” and “interaction with people when they think about their career path, such as higher education or employment.” We discovered that providing a place to connect with participants after the lecture, such as an online community, could greatly contribute to their subsequent behavioral change. We came across the keyword “mapping” during our interviews. While it has the characteristics of “comfortable,” “being able to grasp reality,” and “being visceral and deeply memorable,” it is also “limited to those with whom it could be shared.” From this, we hypothesized that a “mesh-type relationship” that connects Terra Renaissance, its members, and audiences, as well as a mechanism for directly delivering the voices of local parties, would further strengthen the relationship's continuity.
Ms. Keiko Fujii, a member of the marketing team, stated, “What struck me in the interview was that one of the students decided to go to college to study international relations after hearing a Terra Renaissance lecture in high school.” I was moved to witness the fact that the lecture had an impact on people's lives.”