Many players are involved in the activities of a business. A company operates through partnerships with various entities: suppliers, dealers, consumers, investors such as shareholders and banks, and the local community. Attempts to achieve growth at the expense of these partners will backfire, and will only bring the enterprise to ruin in the end. It is important to consider the coexistence and mutual prosperity of all of these partners, as it is safe to say that that is the only real path toward long-term enterprise success.
Source : "Practical Management Philosophy"