R&D Activities

Toword a new stage, we train ourselves by various measures as well as conducting joint research activities with various universities and research institutions, and creating innovative new products and business models.

External Activities Related to Academic Societies and Industrial Policy

Standardization Activities

With offices in North America, Europe, China and Singapore, we are promoting standardization activities globally.

International Standard IEC (electrical & energy system), ITU (communication system), ISO (automotive & robotics etc.)
Forum/Consortium 3GPP (5G/6G), CSA (IoT), WBCSD(Avoided Emission, Carbon Footprint)
Global government policy European Commission (Green by Digital), China (new energy car)

Joining in national projects in Japan

Cabinet Office Cross-ministerial Strategic Innovation Promotion Program (SIP)
Ministry of Education, Culture, Sports, Science and Technology JST* Research and development program of basic research and core technology (Moonshot, CREST, A-STEP etc.)
Ministry of Economy, Trade and Industry NEDO* energy / environmental technology, and industrial technology projects
Ministry of Internal Affairs and Communications Research and development for information and communication technolog

* JST:Japan Science and Technology Agency
* NEDO: New Energy and Industrial Technology Development Organization

Academic Societies and Paper Submissions

We take on challenges of the world's top-level publications  and conferences (Nature, Science, ECCV etc.)

Open Innovation

Collaborative Research

  • imec (Belgium), MIT (USA), Stanford University (USA), TNO (The Netherlands)
  • We work with over 400 universities and research institutes from all over Japan.
  • We have established Panasonic research centers on campuses at The University of Tokyo, Kyoto University, Osaka University, Kyushu Institute of Technology, University of Fukui, and joint researches are carried out.

Collaboration and Co-creation

  • We are building new business creation schemes such as venture investment and joint investment.
  • We make IP information “Intangible Asset" and co-create with partners.

Challenge Activities

Support for Corporate Culture Reform and Co-creation

We support diverse employee challenges and create new experiences.

EX lab with open space.

Innovation Promotion

  • We promote the creation of new products and services with a sense of speed and autonomy by world-class technology and business leaders, mainly in Silicon Valley.
  • We promote global innovation and business growth by organic linkage between business, technology, and creativity.