Brand History

Brand Name

Group Brand

It was first used for a speaker designed for the export market in 1955. "Panasonic" comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world." In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.

Panasonic

Brand History

2022: As a part of our internal reorganization, we announced "Panasonic," will be our group brand, and "Panasonic AUTOMOTIVE," "Panasonic INDUSTRY", "Panasonic CONNECT,"  and "Panasonic ENERGY," as our new business brands, and also "Technics" as our subsidiary brand. 2015: We announced that we set the corporate brand as "Panasonic," and the business brand as "Panasonic AUTOMOTIVE," "Panasonic BUSINESS," ":Panasonic Homes & Living," "Panasonic INDUSTRY," and "Technics". 2022: As a part of our internal reorganization, we announced "Panasonic," will be our group brand, and "Panasonic AUTOMOTIVE," "Panasonic INDUSTRY", "Panasonic CONNECT,"  and "Panasonic ENERGY," as our new business brands, and also "Technics" as our subsidiary brand. 2015: We announced that we set the corporate brand as "Panasonic," and the business brand as "Panasonic AUTOMOTIVE," "Panasonic BUSINESS," ":Panasonic Homes & Living," "Panasonic INDUSTRY," and "Technics".
2008: Following our rebranding, we announced our corporate brand "Panasonic." 2007: "Panasonic" was registered as the new CI mark, and our brand was divided into three that are "Panasonic," "National," and "Technics". 2004: "Panasonic", "Panasonic", Setting a brand exclusively for the Japanese market, Revision on the corporate color, "National" and "Technics". 2003:  "National/Panasonic" was registered as our new CI mark, "Panasonic" was set as our global brand, and "National" as a brand exclusively for supecific regions and products, "Technics" as a brand exclusively for specific products. 2008: Following our rebranding, we announced our corporate brand "Panasonic." 2007: "Panasonic" was registered as the new CI mark, and our brand was divided into three that are "Panasonic," "National," and "Technics". 2004: "Panasonic", "Panasonic", Setting a brand exclusively for the Japanese market, Revision on the corporate color, "National" and "Technics". 2003:  "National/Panasonic" was registered as our new CI mark, "Panasonic" was set as our global brand, and "National" as a brand exclusively for supecific regions and products, "Technics" as a brand exclusively for specific products.
1997: "National/Panasonic" was registered as our CI mark, and "Panasonic" and "National" as our general trademarks, and "Technics" as our specific trademark. 1988: Standard for our brand use by product category was adopted as - "Panasonic," "National," and "Technics." 1973: Revision of logos -  "National," "N-Mark," and "Technics". 1971: Revision of logos - "Panasonic" and "Technics". 1997: "National/Panasonic" was registered as our CI mark, and "Panasonic" and "National" as our general trademarks, and "Technics" as our specific trademark. 1988: Standard for our brand use by product category was adopted as - "Panasonic," "National," and "Technics." 1973: Revision of logos -  "National," "N-Mark," and "Technics". 1971: Revision of logos - "Panasonic" and "Technics".
1966: New logo for "Panasonic" and "National" were adopted. 1965: Technics brand was adopted for high-end speakers for the Japanese market. 1959: The "N-Mark" was adopted for the National brand. 1955: The "Panasonic" was adopted for speakers for foreign markets. 1937: The "Natio-letters" logo adopted for the National brand. 1925: The original "National" trademark was registered. 1918: Matsushita Electric Manufacturing Works was founded. 1966: New logo for "Panasonic" and "National" were adopted. 1965: Technics brand was adopted for high-end speakers for the Japanese market. 1959: The "N-Mark" was adopted for the National brand. 1955: The "Panasonic" was adopted for speakers for foreign markets. 1937: The "Natio-letters" logo adopted for the National brand. 1925: The original "National" trademark was registered. 1918: Matsushita Electric Manufacturing Works was founded.