Panasonic Brand Identity
Panasonic Brand
"Panasonic" was first used for a speaker released in 1955 designed for the export market, and comes from the root words "Pan," meaning universal, and "Sonic," referring to sound. It's a word that refers to our goal of "bringing our sound to customers around the world." Following that, Panasonic became a brand known around the world for a wide range of products. In 2008 we adopted it as our corporate brand, and from 2022 it will be used as our Group brand for both our corporate identity and for our products and services.
Our Corporate Color: Panasonic Blue
Panasonic Blue was first adopted as a corporate color in 1974. Panasonic Blue was introduced as a new brand color, using a photo of the sky at dawn, immediately before the sun rises from the horizon, which symbolized the future and a sense of anticipation, as a visual backdrop.
Its motif is the unique blue sky that can be seen only for a brief moment at dawn when the dark night sky changes to a bright morning sky, representing new hopes for the new day about to begin. We regard Panasonic Blue as the color that suggests sophistication, intelligence and motivation, enhances the ability to focus and concentrate, and gives a feeling of confidence to the people around it.