Design Organization

The design departments of several operating companies work together to develop designs that create new and aspirational lifestyles while experiencing Japanese culture in the heart of Kyoto.

The Design Centre Osaka of Panasonic Corporation's Electric Works Company aims to realise comfortable living spaces, and works closely with the technical and research departments to develop various designs for homes, buildings and public spaces.

Design center of the Panasonic Connect Co., Ltd. based in Hamarikyu, Shiodome, Tokyo, provides high value solutions for BtoB business and in close collaboration with customers in the mobility industry.

The Design Center Tokyo of the design division goes beyond existing businesses to develop designs in new business areas, under its mission to create new value and boost design communication.

The Panasonic Design Center Europe is located in central London. We create advanced designs to aspire to in collaboration with European designers at the height of their profession.

In North America, based in Brook!yn, New York, we collect and analyze trend information using our unique local network and develop advanced designs 5 to 10 years into the future based on our vision for the future.

In Shanghai, we focus on the rapidly changing values of people in various living environments to design products perfectly suited to the "now of fashion" in the vast expanse of China, where tradition and the latest trends combine.

The Asia Design Center in Malaysia works with local product planning and consumer research departments to develop Asia Oceanic-oriented products.