Design Organization
デザイン開発体制
The Panasonic Group has a range of expertise in different areas, with the design departments of the operating companies working in close cooperation with each other.
The Panasonic Group has a range of expertise in different areas, with the design departments of the operating companies working in close cooperation with each other.
パナソニックグループは、各事業会社のデザイン部門同士で連携しながら、
それぞれの領域において専門性を発揮しています。
Design-Driven Management Project
Design-Driven Management Project
デザイン本部
Design Center
Design Center
Design Center
Design Center
Creative Center
Creative Center
Design Development Promotion Division
Design Development Promotion Division
Panasonic Cycle Technology Co., Ltd.
Design Division
Panasonic Cycle Technology Co., Ltd.
Design Division
Cabin UX Business Development Preparatory Office
Cabin UX Business Development Preparatory Office
Design Department
Design Department
Design Center
Design Center
*Panasonic Holdings Corporation has become a strategic partner with the Apollo Group with regards to the business of Panasonic Automotive Systems Co., Ltd. For more details, please refer to the news release below.
https://news.panasonic.com/global/press/en241202-6
Main Design bases
The Panasonic Group has offices in Japan, Europe, North America and Asia and is involved in design development, design R&D and communication design.
The Panasonic Group has offices in Japan, Europe, North America and Asia and is involved in design development, design R&D and communication design.
Kyoto
The design departments of several operating companies work together to develop designs that create new and aspirational lifestyles while experiencing Japanese culture in the heart of Kyoto.
Osaka
The Design Centre Osaka of Panasonic Corporation's Electric Works Company aims to realise comfortable living spaces, and works closely with the technical and research departments to develop various designs for homes, buildings and public spaces.
Hamarikyu, Tokyo
Design center of the Panasonic Connect Co., Ltd. based in Hamarikyu, Shiodome, Tokyo, provides high value solutions for BtoB business and in close collaboration with customers in the mobility industry.
Hamamatsucho, Tokyo
The Design Center Tokyo of the design division goes beyond existing businesses to develop designs in new business areas, under its mission to create new value and boost design communication.
London
The Panasonic Design Center Europe is located in central London. We create advanced designs to aspire to in collaboration with European designers at the height of their profession.
New York
In North America, based in Brook!yn, New York, we collect and analyze trend information using our unique local network and develop advanced designs 5 to 10 years into the future based on our vision for the future.
Shang Hai
In Shanghai, we focus on the rapidly changing values of people in various living environments to design products perfectly suited to the "now of fashion" in the vast expanse of China, where tradition and the latest trends combine.
Kuala Lumpur
The Asia Design Center in Malaysia works with local product planning and consumer research departments to develop Asia Oceanic-oriented products.
Design History
Panasonic Design traces its roots back to the 1950s. Our founder made his first visit to the US market and saw that design was the decisive factor in business there, and he realised that "the future was in design". The first time this was done was in 1951. This marked the birth of an in-house design department, which was almost unheard of in Japan at the time.
Panasonic Design traces its roots back to the 1950s. Our founder made his first visit to the US market and saw that design was the decisive factor in business there, and he realised that "the future was in design". The first time this was done was in 1951. This marked the birth of an in-house design department, which was almost unheard of in Japan at the time.
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