History of Freedom

The history of our battery business has also been a history of freeing people from various problems.
Here are some prime examples.

1923 Freedom from Darkness: Excel Lamp, Bullet-shaped Battery-powered Bicycle Lamp Creating new products from the consumer's perspective

In the early 1920s, electric lights were becoming common in homes, but bicycle lamps were still based on candles and oil lamps. Konosuke, who rode a bicycle to work, had to use a candle lamp after the sun went down. However, this kind of bicycle lamp was easily extinguished by the wind, and had to be relit with a match again and again. As someone who had apprenticed in a bicycle shop and had always wanted to make a bicycle-related product, Konosuke set to work to solve this problem. He knew that a bright bicycle lamp that stayed on while riding would certainly sell.
The battery-powered lamp at that time could only operate for about three hours and was not practical for bicycles. In order to improve it, Konosuke soon devised a battery and miniature light bulb system, and about 100 prototypes were created in half a year.
Finally, in 1923, a revolutionary bullet-shaped bicycle lamp was completed that could shine continually for more than 30 hours. This battery-powered lamp was released under the Excel brand name and became a big hit through in-store demonstrations at retailers using the actual product. Three years later, a dedicated factory had to be built to keep up with the demand. Then the dry battery purchased for this lamp was released under the name "Excel Dry Battery," which is how Panasonic got into the battery business.

Photo: 1923, enameled signboard of bullet-shaped battery-powered lamp.
1923 Enameled signboard of bullet-shaped battery-powered lamp.
Beginnings of Matsushita Electric's outdoor poster advertising.
1963-1969- Freedom from Short Service Life: National Hi-Top & National NEO Hi-Top Pursuit of affordable dry batteries with reliable and stable performance

National Hi-Top

National NEO Hi-Top

In 1954, Matsushita Electric released National Hyper, a world-class dry battery developed with its own technology. Subsequently, management directed employees to develop batteries with a longer shelf life and broader scope of application, which led to the release of National Hi-Top in 1963. In this new improved product, the sealing plate material was switched from asphalt to polyethylene, the tube material enveloping the zinc can from paper to vinyl chloride, and the cathode material from natural to electrolytic manganese dioxide. This modification brought about significant improvements, virtually eliminating electrolyte leakages during use, improving discharge characteristics by one and a half times, and tripling storage stability. The product was used in a wide range of applications, including electric shavers and calculators, enriching people's lives. This achievement further accelerated the development of high-performance dry batteries.
In 1969, Matsushita Electric released National NEO Hi-Top, which had triple the battery life of Hype and was considered the world's highest level. The electrolyte (glue) layer between the positive and negative electrodes was thinned down using a separator, thereby enabling an increase in the amount of the positive electrode materials, such as manganese dioxide. It was mainly used in radio-cassette recorders.
At that time, radio-cassette recorders, along with calculators, were rapidly becoming popular. Dry batteries contributed to the market expansion of audio equipment, one of the company's flagship products, and eventually to the evolution of youth culture. Matsushita Electric continued to help create markets in Japan and gained the largest market share. To automate and accelerate manufacturing, a high-speed production line capable of producing more than 600 batteries per minute was introduced, acquiring 943 patents and utility models in 17 countries.

1964 Freedom from Use-and-discard Approach Contributing to the advancement of cordless, and information and communications equipment

Pananica/Battery charger

Nicad batteries were used in power tools, portable VCRs, video cameras and other applications in the 1970s and 1980s, leading the cordless era.

The development of sealed nickel-cadmium batteries (Ni-Cd batteries), leading portable rechargeable batteries, was launched in 1957 by SANYO Electric and in 1959 by Matsushita Electric. After overcoming various challenges their product history began in 1963 when SANYO Electric released the industry's first rechargeable transistor radio using its Ni-Cd batteries named Cadnica. Meanwhile, Matsushita Electric released Pananica rechargeable batteries in 1970. Subsequently, in 1985, Matsushita Electric released the new high-capacity Pananica SM Series, with an energy density more than 30% higher than conventional models, achieving equipment portability. This groundbreaking technology was used in video cameras, cordless vacuum cleaners, and mobile phones, contributing to the spread of cordless equipment and the expansion of the applications.

Responsiveness to user needs cultivated in a customer-first culture

Maintaining a balance between battery capacity, input/output, shelf life, and reliability is the key expertise that defines technological differences between battery manufacturers. In 1989, consumer complaints about a client's video cameras were reported due to an electrolyte leakage from the batteries supplied by Matsushita Electric. The problem was attributable to the fact that when commercializing the SM30, the world's highest-capacity Ni-Cd battery, ahead of other manufacturers, we focused too much on shelf life as the most important feature and designed it with slightly more electrolyte.
The client imposed the condition that if we could not solve the problem within three months, then they would switch a manufacturer. Relevant departments of Matsushita Electric joined together to work on battery improvement around the clock, and eventually managed to finish the product that met customer requirements within three months. One reason for this success was that the client assigned three of their employees to our business division based on their decision that they were also responsible for the problem since they had approved Matsushita Electric's Ni-Cd batteries. This collaboration allowed us to work together on evaluations and analyses as one team.
When resuming the delivery of products in July 1989, as a token of repentance, we conducted a large-scale beach seining event on Shonan Beach, with 80 employees from the client and 200 from Matsushita Electric. We pledged to each other to strive for social contributions from a global perspective. It was the fruit of earnest efforts of the client and Matsushita Electric's development, manufacturing, and sales departments to nurture mutual respect and maintain the integrity of both brands. This is a typical example of "After a storm comes a calm."

1994 Freedom from Size, Weight, and Lack of Power: High-capacity Lithium-ion Batteries Accelerating the transition to automotive and industrial use

High-capacity Lithium-ion Batteries

By leveraging their features of light weight and high energy density, lithium-ion batteries quickly surpassed the conventionally mainstream products, namely Ni-Cd batteries and nickel-metal hydride rechargeable batteries, as the leading portable rechargeable batteries. The successive emergence of products requiring high-capacity rechargeable batteries, such as camcorders, mobile phones, and laptop PCs, also contributed significantly to the rapid expansion of the lithium-ion battery market.
In 2006, Matsushita Electric brought second-generation lithium-ion batteries into practical application, using nickel material for the positive electrode ahead of the entire industry (at the time of development, first-generation lithium-ion batteries were mainstream products using cobalt material for the positive electrode and graphite for the negative electrode). Lithium-ion batteries use combustible organic solvent as their electrolyte. This posed a significant technological challenge to ensure battery capacity, safety, and reliability. In particular, it was deemed difficult to achieve the practical use of a nickel-based positive electrode. To overcome this challenge, Matsushita Electric optimized the composition of the composite oxide, primarily composed of lithium nickel oxide with a solid solution incorporating cobalt and aluminum as partial substitutes for nickel. The company also developed a technology to form a heat resistance layer (HRL) between the electrode plates (between the negative electrode and separator), thereby successfully developing lithium-ion batteries that ensure both high capacity and safety.
The HRL technology develops a heat resistance layer made of insulating metal oxide on the electrode plate surface to prevent short circuits and thermal runaway caused by foreign substances. The use of this safety technology drastically increased the energy density of lithium-ion batteries.

1997-2008- Freedom from Environmental Impact: Batteries for Environmentally Friendly Vehicles (HEVs)

From left to right: '1865', '2170', '4680'
The first two digits indicate diameter (18 mm/21 mm) and the second two digits indicate height (65 mm/70 mm), with the '4680' currently being developed with a cylinder diameter more than twice as large at once.

As automotive rechargeable batteries for environmentally friendly vehicles, Panasonic develops and sells nickel-metal hydride batteries and lithium-ion batteries, with the latter dominating the EV market.
The automotive and industrial lithium-ion battery business began in 2009 when Panasonic signed an agreement with a US venture company to supply batteries with a high-capacity nickel-based positive electrode as the first cylindrical batteries to be used for EVs. Subsequently, due to increased concerns about environmental and energy issues, the full-scale development of vehicles to replace gasoline- and diesel-powered cars was launched. With a massive market anticipated for automotive and industrial batteries, the competition for development became especially intense.
Against this backdrop, Panasonic began the development and production of nickel-metal hydride batteries for hybrid electric vehicles (HEVs), and lithium-ion batteries for HEVs, plug-in hybrid vehicles, and EVs, contributing to the promotion of electric and other environmentally friendly vehicles.

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