At Panasonic, product manufacturing is predominantly conducted with user-centered design (UCD) at its focus.
User-centered design is design / development which is done through the viewpoint of the user.
Fundamentally, the designer works alongside the user to fully comprehend the usage conditions, the requirements, the idea planning and the verification. This development process is an extremely hectic process.
The result of this process leads directly to the commercialization of the product, and then the development, and requirement comprehension of that product into other, newer products.