Communication with Customers

We use methods such as in-home product testing to listen to the voices of our customers. We participate in various workshop and events to interact with people with varying abilities. We disseminate our universal design initiatives by facilitating events and seminars.

photo: Five women being interviewed while looking at products Group interview

photo: A woman operates a tilted-drum washer-dryer machine while blindfolded Product Evaluation

photo: Kids design work shop Kids Design Workshop

Product manufacture for our customers, Monitoring system

We strive to create products from the users' perspectives by clearly imagining the customers who use our products, understanding our customers' characteristics and situations for usage, and performing confirmation and verification at each stage of product development.

We are thankful for the number of housewives who, selected via public subscription, live in the Keihanshin area (Kyoto/Osaka/Kobe area), and are aged 30~60 years old, who agreed to cooperate towards the 'Product Development Monitor'.
These members use the products and allow the designers and technicians to see what they personally hadn't noticed in the first place – such as the inability to operate the product smoothly, unforeseen difficulties in usage, etc. The designers and technicians can then use this knowledge to further improve the product.

photo: Testing products for senior citizens For the elderly

photo: Children testing a washstand For children

photo: Testing products for expecting mothers For those expecting

photo: Testing products for rheumatism patients For those with rheumatism

photo: Testing products for persons with disabilities For those less able
(The photograph depicts someone with sight difficulties)

photo: Testing products for persons from overseas For those from overseas
(The photograph depicts an Indian person)

User-centered design

At Panasonic, product manufacturing is predominantly conducted with user-centered design (UCD) at its focus.
User-centered design is design / development which is done through the viewpoint of the user.
Fundamentally, the designer works alongside the user to fully comprehend the usage conditions, the requirements, the idea planning and the verification. This development process is an extremely hectic process.
The result of this process leads directly to the commercialization of the product, and then the development, and requirement comprehension of that product into other, newer products.

Explanatory figure of user-centered design: Starts after understanding how a product is used. By analyzing how users use the product and taking a survey of the users, we can grasp what else the product needs. Next, ideas are drafted through evaluation that does not involve users (i.e. evaluation by strategists/experts), as well as heuristic evaluation. Then, evaluations by users and home trials are carried out, and after testing, the idea becomes a product. Even after this, the testing results are used on the product’ s next version, leading to better understanding of how it is used.

Our Widespread Activities

As a part of outreach activity, Panasonic participates in various Universal Design events and organizations that support the spread of Universal Design.

photo: A class in which all of the school’ s students gathered in the gym and were shown slides UD lectures at schools

Presentation on UD to a local government Presentation on UD to a local government

photo: Lectures for aged societies UD international conference

photo: UD international conference UD international conference

photo: UD exhibition UD exhibition

photo:Welfare equipment exhibition Welfare equipment exhibition