We use methods such as in-home product testing to listen to the voices of our customers. We participate in various workshop and events to interact with people with varying abilities. We disseminate our universal design initiatives by facilitating events and seminars.

We strive to create products from the users' perspectives by clearly imagining the customers who use our products, understanding our customers' characteristics and situations for usage, and performing confirmation and verification at each stage of product development.

We are thankful for the number of housewives who, selected via public subscription, live in the Keihanshin area (Kyoto/Osaka/Kobe area), and are aged 30~60 years old, who agreed to cooperate towards the 'Product Development Monitor'.
These members use the products and allow the designers and technicians to see what they personally hadn't noticed in the first place – such as the inability to operate the product smoothly, unforeseen difficulties in usage, etc. The designers and technicians can then use this knowledge to further improve the product.

At Panasonic, product manufacturing is predominantly conducted with user-centered design (UCD) at its focus.
User-centered design is design / development which is done through the viewpoint of the user.
Fundamentally, the designer works alongside the user to fully comprehend the usage conditions, the requirements, the idea planning and the verification. This development process is an extremely hectic process.
The result of this process leads directly to the commercialization of the product, and then the development, and requirement comprehension of that product into other, newer products.

As a part of outreach activity, Panasonic participates in various Universal Design events and organizations that support the spread of Universal Design.