Dates: Saturday, July 13 to Saturday, August 24, 2019
Konosuke Matsushita devoted himself to communicating his philosophy and thoughts through business operations and his day-to-day management responsibilities. This special exhibition, broken into three parts, examines three aspects of Konosuke: his advertising policy, which incorporated ideas on how a nation should be; his full-throttle efforts to increase the use of home appliances; and his in-house communication methods, through which he spoke directly with his employees. As a result, the exhibitions draw out Konosuke's passions, and review their very essence. The first part introduces his advertising policy, which used the medium of newspapers to engage the public.