Expanding Empathy
Empathy-driven manufacturing.
That is built into Our DNA, ever since our founding. And today, we are evolving that idea, starting work on inclusive design.
Through repeated dialogue with people with different perspectives, we can give voice to those who have been overlooked in the past, and consider solutions together.
With this approach, we seek a new empathy as we aim for a future where everyone can be happy.
Expanding Empathy
Empathy-driven manufacturing.
That is built into Our DNA, ever since our founding. And today, we are evolving that idea, starting work on inclusive design.
Through repeated dialogue with people with different perspectives, we can give voice to those who have been overlooked in the past, and consider solutions together.
With this approach, we seek a new empathy as we aim for a future where everyone can be happy.
Expanding Empathy
Expanding Empathy
Conditions for Achieving Inclusive Design
We have set achievement conditions for each process in order to clarify the definition of inclusive design.
Only those that meet these standards will be considered as achieving Our Inclusive Design.
Through repeated dialogue with people with different perspectives, we can discover solutions together.
1.Gaining insights
Through dialogue with a diverse range of lead users, we have gained insights into issues that need solving at the product or service concept stage.
2.Generating Solutions
Through repeated dialogue with lead users, we have polished our methods for solving issues.
3.Verifying
Verification is done with lead users to see if the problem has been solved or not.
Examples of initiatives that have met the achievement requirements
KODEKAKE: A Mobility Support Device for People with Hearing Impairments
Kodekake is a prototype device developed to support people with hearing impairment who find it difficult to notice when someone approaches from behind and to provide an experience where they can go out with peace of mind in the city.
Panasonic Showroom Uniform Renewal
At the Panasonic Showroom, we approached the uniform renewal not merely as a clothing update, but as an inclusive co-creation process to visualize “our distinctive way of working and customer service.”
Conditions for Achieving Inclusive Design
We have set achievement conditions for each process in order to clarify the definition of inclusive design.
Only those that meet these standards will be considered as achieving Our Inclusive Design.
Through repeated dialogue with people with different perspectives, we can discover solutions together.
1.Gaining insights
Through dialogue with a diverse range of lead users, we have gained insights into issues that need solving at the product or service concept stage.
2.Generating Solutions
Through repeated dialogue with lead users, we have polished our methods for solving issues.
3.Verifying
Verification is done with lead users to see if the problem has been solved or not.
Examples of initiatives that have met the achievement requirements
Attachment Chips for Home Appliances
Responding to feedback that touch controls—designed for ease of cleaning—can be difficult to use without visual cues.
Added accessibility for washing machine operation app
In response to wishes from people with no or limited vision, we have designed the washing machine operation app to increase accessibility (reading aloud).
About Our Initiative
About Our Initiative
Inclusive Design Tools
Inclusive Design Tools
We develop and use tools to support “expanding empathy.”
We develop and use tools to support “expanding empathy.”
History
History
Learn about the history of the empathy-driven manufacturing that We continues to value.
Learn about the history of the empathy-driven manufacturing that We continues to value.
Research Activities
Research Activities
We carry out researd that leads to improved ease of use of our products in order to offer empathy-driven manufacturing.
We carry out researd that leads to improved ease of use of our products in order to offer empathy-driven manufacturing.
Attachment chips
Attachment chips
We developed an attachment chip, a 3D-printable assistive tool designed to make flat-surface control home appliances easier to use.
We developed an attachment chip, a 3D-printable assistive tool designed to make flat-surface control home appliances easier to use.
Panasonic’s Imagination Note
Panasonic’s Imagination Note
We publish articles related to inclusive design on Panasonic’s official note, Imagination Note.
* This page is currently available only in Japanese.
We publish articles related to inclusive design on Panasonic’s official note, Imagination Note.
* This page is currently available only in Japanese.
About Our Universal Design (UD) Products
About Our Universal Design (UD) Products
Universal design (UD) products are designed to be easy to use by a greater range of people through solving physical impairment issues.
Here are some more details about these examples.
Related Information
Related News
April 1, 2024